From Stuck to Standout — Fast.
We help small towns turn their stalled downtown efforts into visible revitalization progress
RAD is the downtown specialist small towns turn to when progress has stalled.
We work exclusively with communities that are ready to act by delivering quick wins, visible changes, and a clear path to economic vitality.
Most downtowns don’t fail overnight. They stall and momentum fades. Decisions drag on and opportunities pass them by. We help communities break that pattern by cutting through paralysis and focus on what matters now.
Why Small Towns Choose RAD
Focused Where It Matters
We work exclusively in downtowns. That focus means we understand the challenges you face—limited budgets, small staffs, and balancing past successes with future progress.
Proven Impact
Our strategies have delivered results in 50+ communities. That led to fewer vacancies, stronger local businesses, and renewed civic pride.
Action, Not Just Paperwork
We don’t create plans that gather dust. Every engagement ends with visible progress, momentum you can build on, and clear next steps to keep your downtown moving forward.
Experience You Can Use
Led by Erik Reader, with more than 15 years of hands-on experience in downtown revitalization, economic development, and small business support. This work is grounded in real streets, real conversations, and real constraints, not abstract theory.
Our Services
Downtown Discovery Package
Stuck and don’t know where to start?
We cut through the noise and show you your next 5 quick wins in just 1 day. No binders, no endless studies. Just a rapid, boots-on-the-ground assessment that pinpoints where to act now for visible results tomorrow.
Downtown Action Lab
Tired of plans collecting dust?
In 60 days or less, we take you from idea to impact. Together we’ll plan and launch a pilot project your community can actually see, touch, and rally around.
Downtown AREA Blueprint
Ready for real investment?
This momentum-driven plan is built around RAD’s signature AREA Framework. It aligns economic development efforts, attracts investment, and keeps progress on track.
Past Clients
