From Stuck to Standout — Fast.
We help small towns turn stalled downtown revitalization into visible progress
RAD is the specialist small towns call when their downtown revitalization has stalled.
We don’t do generic plans or one-size-fits-all solutions. We work exclusively with communities that are ready to act by delivering fast wins, visible change, and a clear path to long-term economic vitality.
Small towns lose their downtowns long before they lose their businesses - through stagnation, fading energy, and missed opportunities. RAD breaks that cycle. We help communities cut through paralysis, make progress, and build momentum-driven strategies that get results and keep them coming.
Why Small Towns Choose RAD
Specialized Focus
We work exclusively in downtowns. Our narrow focus means we understand the challenges you face—limited budgets, small staffs, and balancing preservation with growth—and we tailor solutions that fit your context.
Hands-On Expertise
Led by Erik Reader, with 15+ years in downtown revitalization, economic development, and small business growth. He’s walked the streets, met with business owners, and led strategies in communities like yours—bringing real-world experience, not just theory.
Proven Impact
Our strategies have delivered results in 50+ communities: fewer vacancies, stronger local businesses, and renewed civic pride. From quick activations to multi-year roadmaps, we help towns move from stalled to thriving.
Action, Not Paperwork
We don’t create plans that gather dust. Every engagement ends with visible progress, momentum you can build on, and clear next steps to keep your downtown moving forward.
Our Services
Downtown Discovery Package
Stuck and don’t know where to start?
We cut through the noise and show you your next 5 quick wins in just 1 day. No binders, no endless studies. Just a rapid, boots-on-the-ground assessment that pinpoints where to act now for visible results tomorrow.
Downtown Action Lab
Tired of plans collecting dust?
In 60 days or less, we take you from idea to impact. Together we’ll plan and launch a pilot project your community can actually see, touch, and rally around.
Downtown AREA Blueprint
Ready for real investment?
This momentum-driven plan is built around RAD’s signature AREA Framework. It aligns economic development efforts, attracts investment, and keeps progress on track.
Past Clients
