Downtown AREA Blueprint

A clear, shared roadmap for long term revitalization

The Downtown AREA Blueprint is a comprehensive, three month engagement for communities that need a clear strategy and stronger alignment between partners. Built around the AREA framework—Assistance, Retention, Expansion, and Attraction—this service organizes downtown revitalization into manageable, actionable parts.

The work begins with a deep understanding of your downtown economy. We inventory businesses, map assets and gaps, and listen to business owners, civic leaders, and community connectors. This information becomes the foundation for a realistic assessment of what your downtown needs now and what it can support in the future.

The final blueprint provides clear recommendations in each AREA category, along with a phased action map that prioritizes short term wins and longer term initiatives. The work concludes with a presentation to local leaders that helps build shared understanding, buy in, and momentum for implementation.

This service is best for communities with some traction that need direction, alignment, and a practical strategy they can actually act on.

Best for: communities with traction that need direction, alignment, and sequencing for small business development assistance

Investment: $12,000-$15,000