About

 
 
 
 

Passion & Experience

Growing up outside of Chicago along the Fox River in the small town of Geneva, Illinois, Erik found that the contrast of living between the big city and the cornfield presented a rare opportunity to see the beauty in a variety of experiences.

It was while traveling through Europe that Erik realized that being a resident tourist isn't necessarily a bad thing, but that we might be able to apply the same adventurous and inquisitive nature while being in our own neighborhoods. As his interest in working in a large corporate setting would come to a close, the entrepreneurial spirit in him sought to deliver a new approach to marketing places and spaces. Telling the story of a community and its people in a different way by utilizing new tools helped develop grassroots movements, attract new interest to vacant storefronts, and stimulate a conversation that wasn't being had before.

This ability to get to the root of the marketing and communications issues that organizations have faced has allowed him to develop an untapped niche in the community and economic development industry. Erik brings an exceptional level of enthusiasm, dedication and nuanced perspective that makes Reader Area Development, Inc. the holistic solution for prospective clients.

 

Get in touch

We know that finding the right company to represent your community is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.