From Stuck to Standout — Fast.
We help small towns turn stalled downtown revitalization into visible progress and lasting vitality — with quick wins, clear strategies, and the know-how to get it done.
RAD is the specialist small towns call when their downtown revitalization has stalled.
We don’t do generic plans or one-size-fits-all solutions. We work exclusively with communities that are ready to act - delivering fast wins, visible change, and a clear path to long-term economic vitality.
Small towns lose their downtowns long before they lose their businesses - through stagnation, fading energy, and missed opportunities. RAD breaks that cycle. We help communities cut through paralysis, make progress, and build momentum-driven strategies that get results and keep them coming.
Why Small Towns Choose RAD
Specialized Focus
We work exclusively in downtowns. This narrow focus means we understand the unique challenges you face — from limited budgets and staffing to balancing historic preservation with economic growth — and we know how to tailor solutions that work in your context.
Hands-On Expertise
RAD is led by Erik Reader, Director of Illinois Main Street at Main Street America, who has spent over 15 years in leadership roles guiding downtown revitalization, economic development, and small business growth. He has walked the streets, met with business owners, and led strategy sessions in communities just like yours — so you’re not starting from theory, but from real-world experience.
Proven Impact
Our strategies have been tested and refined in 50+ communities, delivering results such as reduced vacancies, stronger local businesses, and renewed civic pride. From quick activations to multi-year investment roadmaps, our work has helped towns move from stalled to thriving.
Action, Not Paperwork
We don’t believe in delivering binders that sit on a shelf. Every engagement ends with visible progress, momentum you can build on, and clear next steps to keep your downtown moving forward.
Our Services
Downtown Discovery Package
Find your next five quick wins in one day.
A rapid, boots-on-the-ground assessment that shows you exactly where to start — with immediate, visible results.
Downtown Action Lab
Go from idea to impact in 60 days.
We help you plan and launch a pilot project your community can see, touch, and rally behind.
Downtown AREA Blueprint
Your 3-year blueprint for growth and investment.
A phased, momentum-driven plan to attract funding, guide development, and keep progress on track.
Past Clients
